>> Our Mission
- To be the catalyst which revives the New Zealand wool industry for the benefit of shareholders and all parties associated with the successful manufacture and sale of quality wool products.
- To achieve our mission by engaging, partnering, and strengthening successful business people with investment in the wool industry who share our mission of a collaborative, creative, profitable renaissance of wool as a fibre.
Superior Wools, Special Products, Sustainable Future - Naturally
- A clear focus on wool as an ingredient of wool products rather than wool as an end product in itself
- Respect for wool growers, wool manufacturers, and wool retailers
- To embrace and strengthen the successful operations in the wool industry
- To use special niche wool products to promote the overall value in wool
- To diversify risk for the company where possible
- To operate on the basis that everything does not have to be owned and controlled to be encouraged and supported